Based in Münster, Germany, meinemarkenmode.de is a multichannel retailer that exclusively sells brands from the Danish DK Group – including Blend, Casual Friday, ICHI and b.Young. Their 40-strong team serves a retail audience which is primarily based in Europe. They sell their brands on Europe’s largest fashion marketplaces, including Zalando, About You, Otto and Amazon.
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E-commerce is an increasingly complex industry, and pricing is a critical factor in determining customer willingness to buy. Meinemarkenmode.de faced the added challenge of retailing across a variety of e-commerce platforms, with diverse audiences and demand factors. 7Learnings‘ solution has helped to alleviate these challenges by providing a way to easily and effectively manage prices across a variety of channels. Where before this activity was highly complex and took a lot of manpower to manage, the automation provided by 7Learnings’ machine learning-driven technology has made this process smoother and more efficient.
Meinemarkenmode.de has seen measurable results thanks to 7Learnings’ predictive pricing solution. With our intuitive software, companies like meine-markenmode.de are able to benefit from the operational efficiencies the machine learning based technology provides.
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