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Achieve higher ROI from your performance marketing

7Learnings enables you to increase profit and optimize marketing spend on product level using advanced AI algorithms that use all your historical data.

With 7Learnings, marketing teams achieve improved margins with less effort.

Performance marketing optimization process

The value our Performance Marketing Optimization brings to your business

7Learnings addresses the most common challenges faced by marketing teams today, such as rising acquisition costs, increasing channel complexity, data scarcity, and growing pressure to prove ROI.

Leverage ALL your historical data

We use your full marketing and transaction history to deliver predictions that give you an edge over competitors who fail to use all their data.

Maximize profit after marketing per product

Typical campaigns don’t steer your products on the profit maximal marketing steering, our optimization steers every product toward maximum profit after marketing.

Pricing & marketing in sync

Align marketing with pricing, your strongest conversion driver, to maximize ROI and prevent wasted spend on soon-to-be out-of-stock products.

Hit your revenue/profit targets

You can optimize towards your profit and revenue targets and get an accurate forecast for marketing cost per product.

Streamlined marketing process: From data to decision

Our system simplifies and enhances your campaign optimization workflow:

Automated data input

We automatically compile accurate, daily predictions for every product from multiple data sources like Google Ads, google Shopping, Amazon, Google Analytics, etc.

Time frame & product selection

Define the campaign period and marketing channel you want to optimize

Rule selection

Choose from a wide range of pre-defined or customizable business rules to match your strategy

Target selection

Set specific steering goals, such as profit, revenue, or growth, to align marketing spend with business objectives

Forecast review

Review detailed predictions for conversion, spend, revenue, and more, with full transparency into CPC or TROAS targets

Automated activation

Push optimized TROAS or CPC settings directly to your shop or marketplace via API for seamless execution

Essential tools for smarter performance marketing decisions

Analyze campaign data in minutes

We automatically collect and unify your marketing data via API, including costs, clicks, competitor activity, and even post-purchase metrics like returns and outbound costs, giving you a complete picture of performance.

AI-powered forecasting

Our algorithms predict the impact of campaign decisions on traffic, conversions, and CPC, so you can test scenarios and refine your strategy with confidence.

Optimize for results

Set revenue or profit targets and get clear recommendations on how to achieve them. Our system automates campaign steering, adjusting to price changes, seasonality, and demand shifts.

Marketing & pricing in sync

Eliminate silos by aligning campaigns with pricing updates. Joint forecasts enable smarter decisions on discounts, coupons, and spend, unlocking profit uplifts of up to 15%.

Discover our successful clients

Fashion Retailer Tamaris Achieves 5% Reduction in Discount Rate Leveraging 7Learnings & Tradebyte

Learn how Tamaris combined Tradebyte’s market penetration capabilities with 7Learnings’ price optimization functionalities to achieve its business goals.

Fashion Retailer INTERSPORT Krumholz: +118% profit

Fashion retailer InterSport Krumholz achieves a clear and significant boost to profits and revenues by leveraging predictive pricing.

Online Pharmacy Apologistics Gains Significant Profit & Revenue Uplift Despite Highly Competitive Market

Read about how 7Learnings helped one of Europe‘s fastest growing online pharmacies to significantly increase its profitability and revenue by implementing advanced machine-learning based pricing.

FAQs

Need to know more? Here are answers to the most common questions.

How does 7Learnings’ performance marketing optimization work?

Our solution utilizes advanced algorithms and machine learning models to analyze raw marketing data, such as conversions, total clicks, paid clicks, marketing spend, stock data, competitor data, and customer data. With this data, our software can make accurate predictions on the impact different marketing steering options have on your margins, future sales and sell through rates. Campaigns can then be optimized in line with business goals, whether that is to maximize profits, maximize revenues, manage inventory levels, or more.

When it comes to marketing AND price optimization optimization, the conventional approach has been to keep them distinct despite the fact that both drive consumer demand and conversion. Cross-marketing optimization refers to the optimization of marketing activities in conjunction with pricing decisions and strategy, a best practice that leads to higher profits.

The majority of our clients start seeing significant improvements in marketing campaign performance within the first 6 weeks of using our solution.

See our software in action

Book a demo with one of our experts and learn how our software can grow your profit and revenue.

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