Performance marketing optimization
7Learnings gathers data from online marketplaces such as Amazon and Google Shopping. We then use this data to predict the outcome of different marketing spend (CPC) options, and reveal the optimal points needed to maximize profits and revenue.
Make better marketing and pricing decisions to achieve your business goals.
We compile your raw marketing data and analyze it using AI-powered algorithms to forecast how your campaign settings will affect performance results including profit, revenue, conversion, inventory levels, and more.
7Learnings goes beyond other performance marketing optimization products currently on the market by compiling and analyzing an extensive set of data that includes pre-purchase and post-purchase metrics so that you can pinpoint the demand for your products with unrivaled accuracy. Set your revenue or profit target, and we will show you the marketing steering settings needed to achieve your goals.
Our solution is able to accurately predict the effects of your performance marketing steering options on profit, revenue, conversion, CPC, and marketing cost by product.
We go beyond traditional tools to account for post-purchase data such as returns data, outbound costs, and even identify products that drive lifetime value, so you optimize for long-term profitability.
Break down the silos that usually separate these departments. 7Learnings enables you to optimize pricing and marketing in sync, streamlining your marketing and pricing strategies and helping you to maximize your key performance indicators.
We integrate the data from your marketing campaigns, such as on Amazon or Google Shopping, using custom APIs for maximum efficiency. 7Learnings does the heavy lifting for you, and we can integrate, compile, and analyze data from multiple platforms.
Save time and effort by using our smart automation settings to update your marketing steering.
7Learnings does the heavy lifting for you, collecting the data from your performance marketing campaigns via API, scrubbing it, and analyzing it using the power of AI. We generate actionable insights to help you achieve the maximum ROI from your campaigns.
7Learnings uses advanced machine learning algorithms to accurately forecast campaign performance. This is the most effective, cutting-edge way to optimize and improve your campaigns – don’t rely on guesswork.
Profit and revenue targets can be set in our UI, after which our software will reveal the optimal campaign settings to achieve your goals. Update your campaigns and watch your profitability soar.
Our solution enables you to manage all of your performance marketing campaigns from one dashboard. No need for multiple spreadsheets – view all of your results in one place.
With 7Learnings Pricing Optimization, pricing teams achieve improved margins with less effort.
Need to know more? Here are answers to the most common questions.
Our solution utilizes advanced algorithms and machine learning models to analyze raw marketing data, such as channel details, total clicks, paid clicks, marketing spend, competitor data, and customer data. With this data, our software can make accurate predictions on the impact different marketing steering options have on your margins. Campaigns can then be optimized in line with business goals, whether that is to maximize profits, maximize revenues, manage inventory levels, or more.
When it comes to marketing optimization and pricing optimization, the conventional approach has been to keep them distinct despite the fact that both drive consumer demand and have many interdependencies. Cross-marketing optimization refers to the optimization of marketing activities in conjunction with pricing decisions and strategy, a best practice that leads to higher profits.
Results can vary, but the majority of our clients start seeing significant improvements in marketing campaign performance within the first few weeks of using our solution.
Book a demo with one of our experts and learn how our software can grow your profit and revenue.
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