Founded in 1949, INTERSPORT Krumholz has been at the forefront of the German sports fashion industry for over 70 years. The company sells both online and offline, with an extensive e-commerce store as well as 5 physical outlets: Mayen, 2x in Mülheim-Kärlich, Bad Neuenahr-Ahrweiler, and Bad Homburg.
The company has a highly seasonal product line and boasts an extensive offering, from running and outdoor activities to team sports and more. The seasonal nature means that products are updated frequently, and prices must be adjusted accordingly using the most relevant data.
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The collaboration between INTERSPORT Krumholz and 7Learnings is a remarkable example of how predictive pricing can yield substantial benefits for retailers. The outcome shows how INTERSPORT Krumholz easily navigated the challenges posed by its vast product assortment and seasonal dynamics to achieve exceptional results.
The challenges of aligning data sources between subsidiaries and the parent company, coupled with suboptimal manual pricing and a lack of data utilization, demanded a transformative solution. The 7Learnings solution enabled INTERSPORT Krumholz
to not only aggregate diverse data sources, but also automate pricing decisions.
The impact became immediately apparent during A/B testing. The test group, benefiting from the predictive pricing model, experienced a staggering 52% increase in revenue and an impressive 118% surge in profits compared to the control groups.
Notably, these gains were achieved without sacrificing sales.
The INTERSPORT Krumholz and 7Learnings partnership showcases the tangible rewards of leveraging cutting-edge technology in the retail landscape. With remarkable profit and revenue increases, as well as operational enhancements, this collaboration serves as an inspiring case study for retailers worldwide seeking to thrive in the ever-evolving marketplace.
The solution developed by 7Learnings made price steering radically easy for our team, while increasing our profits and revenues significantly.
In the face of a growing and complex market, 7Learnings has helped us to significantly increase our margins while automating and streamlining our pricing process at the same time.
In the face of a growing and complex market, 7Learnings has helped us to significantly increase our margins while automating and streamlining our pricing process at the same time.
In the face of a growing and complex market, 7Learnings has helped us to significantly increase our margins while automating and streamlining our pricing process at the same time.
Unlock the power of predictive pricing and drive your business to new heights. Contact us now to learn more and start your own success story.
