Berlin, Germany – 22nd April 2024 – 7Leanings, the AI-powered retail optimization platform, has announced the launch of its latest PPC optimization tool, a first-of-its-kind solution that enables businesses to achieve the greatest ROI from their performance marketing campaigns. The tool is an accompaniment to 7Learnings’ flagship predictive pricing solution and can be used in unison with it to synchronize pricing and marketing strategies.
Facing an increasingly complex market, businesses are frequently turning to AI-powered solutions to optimize their marketing activities. 7Learnings’ performance marketing optimization tool goes beyond what is currently available by compiling and analyzing an extensive set of data that includes pre-purchase and post-purchase metrics. Using goal-driven steering, the tool reveals the optimal marketing settings based on the profit and revenue targets selected by the user.
7Learnings uses API integrations to connect to different online marketplaces, such as Amazon, Google Shopping, and Zalando, compiling and analyzing their clients’ raw marketing data to turn it into actionable insights. The performance marketing optimization tool has already seen some impressive results, with clients achieving revenue uplifts of up to 30%, as well as a notable decrease in manual work, and reduced friction between marketing and pricing departments.
Felix Hoffmann, CEO & co-founder of 7Learnings, states: “After creating our pricing optimization tool, the most advanced on the market, we saw a noticeable gap for a similar solution targeted at performance marketing optimization. Additionally, I was keenly aware of the disconnect that often occurs between pricing and marketing departments, so we set out not only to create a PPC optimization tool but also to harmonize the optimization of pricing and marketing.
The results speak for themselves, our clients are achieving record uplifts in profit and revenue thanks to the unrivaled power of our optimization tools.”
Additional Resources:
Learn more about 7Learnings performance marketing optimization tool
Learn more about 7Learnings predictive pricing software
About 7Learnings:
7Learnings helps retailers increase profits by 10% with a SaaS predictive pricing solution. Our machine learning technology accurately forecasts demand for different price points, allowing you to optimize pricing based on your own business goals. The 7Learnings predictive pricing software is a fast and easy-to-implement way to help retailers grow their profits and revenues.
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