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Content Marketing Manager
B2B SaaS (m/f/d)
Full-time
Berlin
You might be a great fit to our team, if…
you are a passionate writer who loves telling stories and making great content. You are curious and interested in the newest trends in technology and always eager to learn something new.
As Content Marketing Manager, B2B SaaS (m/f/d), you have one goal above all: to position us as a thought leader and trusted advisor in the area of data-driven decisions in retail. Your mission is to attract the interest of leadership members as C-level executives, pricing managers, etc. For this, you drive targeted traffic, grow our email lists and generate inbounds through valuable content.
You will also improve our external communication by editing our blog posts, newsletters and by getting in touch with journalists and thought leaders and by preparing interviews, across the selected industry specific publications and forums of interest. Ultimately you will create exceptional content that retail executives will read continuously.
As a Content Marketing Manager, you will be responsible for:
- You write a clean, concise and well-polished copy. Serve as an exemplary writer, consistent with our company’s tone and mission.
- Improve things as you go. Create better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization, video and audio.
- Produce high-quality content for different stages of the funnel. Including articles, eBooks, blog posts, press releases, content for the newsletters, case studies, presentations, and content for our website.
- Measure and improve content performance. Create reports leveraging Google Analytics, HubSpot, LinkedIn, Facebook and Twitter analytics tools.
- Build and maintain editorial calendar and written guidelines. Stay up-to-date with the latest retail industry trends and challenges to shape more effective editorial calendar.
- Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.
- Interact with freelance content writers, graphic designers and internal team members to create and review all content & ensure consistent messaging.
Requirements:
- Strong knowledge of SEO, content marketing strategy and channels.
- You are a clear & effective communicator with the ability to be persuasive.
- Results-oriented. You have proven ability to prioritize, drive and achieve results through self and others under time pressure.
- Editorial mindset with focus on the audience. You constantly look for new ways to engage and grow.
- Demonstrated ability to work productively with counterparts in a cross-functional capacity, including freelancers and agencies.
- Excellent English language skills.
- A huge plus would be knowledge of UX design and website design (especially using WordPress).
- You want to work in a multinational, result-driven and appreciative environment.
About us:
7Learnings is a leading B2B SaaS company with the goal of advancing automation and optimization in retail. Today, with our predictive pricing software, retailers can optimize prices and radically simplify their pricing processes. Our customers include leading European retailers such as ABOUT YOU, Mister Spex and reBuy.
What we offer
A varied range of tasks in an area that strikes a chord with the markets and becomes ever more important with the increasing advancing automation and optimization in retail:
- Competitive salary.
- A trusting working atmosphere, independent areas of responsibility and regular, constructive feedback.
- Flexible working hours with a office in Berlin Mitte and home office for your work-life balance.
- Our culture means a lot to us, which is why we regularly organize team events and activities.
- German classes for non-native speakers.
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Company Info
Engeldamm 64b 10179 Berlin
VAT: DE323363789
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