Who we are?

Harness the full potential of machine-learning with our pricing solution.

Our Mission

7Learnings offers retailers a Software as a Service to optimize their dynamic pricing. Our solution uses advanced machine learning models to forecast demand for different price points with high accuracy. We offer the most intuitive way to steer prices. Our prices simply maximize the business goals set by our clients.

Benefits for our customers

About us

Meet our founders

7Learnings Dynamic Pricing Founder Felix

Felix Hoffmann

Ex-Zalando Product Owner for global price optimization algorithm. Previously, he worked 6 years as a pricing consultant for A.T. Kearney. At 7Learning he is responsible for customer success, product management and human resources.


Eiko van Hettinga

Ex-Thermondo-COO with proven track record of scaling an E-commerce start-up to market leadership. Previously, he has worked as a strategy consultant with Siemens. At 7Learnings he is responsible for sales and finance.


Martin Nowak

Ex-Mobisol Data Science Lead with 10 years experience in Software Engineering and Machine Learning. Previously, he worked as software engineer at Ableton. At 7Learnings he is responsible for data science and engineering.

Help us make our pricing solution even better

Job opportunities

Do you have any pre-sales questions?


Please contact us for any press inquiries.


7learnings in the news

Bitkom 2020

 Our co-founder Eiko van Hettinga talks about the implementation of AI in the retail sector and 7learnings’ role in this innovative process.

AI Starting Up

Eiko van Hettinga explains: “Every retailer today is in direct competition with the other retailers”

t3n: Black Friday and Christmas shopping: Why so much is different for retailers this year

Eiko van Hettinga talks to t3n

See all press releases

Subscribe to our newsletter

Be first to read our blog posts, case studies and knowledge pages