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Webinar

E-Commerce 2026-2030 featuring Forrester

Building a pricing strategy for the era of agentic commerce, low-cost competition, and tariffs
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What you will learn

Executive Summary

Global retail is approaching a massive inflection point. With total retail sales projected to reach $29 Trillion by 2030, accounting for nearly a quarter of global GDP, the strategy that worked for the last decade will not survive the next.

In this exclusive session, Forrester VP and Principal Analyst Sucharita Kodali and 7Learnings CEO Felix Hoffmann bridge the gap between macro-market forecasts and micro-level pricing execution.

Key takeaways for pricing leaders:

  • Forrester market forecast: Why global e-commerce is on a path to reach 24% of total retail by 2028 and how regional shifts (China, US, India) impact your bottom line.

  • The rise of ‘agentic commerce’: Moving from “Search” to “Prompt.” How the shift to AI assistants fundamentally changes the way consumers discover and filter products.

  • Tariff and macro-shock defense: Strategic frameworks for protecting margins against non-linear cost shocks, from shifting supply chains to trade volatility.

  • Predictive decision making: Transitioning from static, rule-based pricing to predictive, target-optimal models that maximize profit in real-time.


Speakers

  • Sucharita Kodali | VP, Principal Analyst, Forrester

  • Felix Hoffmann | CEO & Co-Founder, 7Learnings

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