Price Wars Playbook

Price wars are a race to the bottom—reducing margins, eroding brand value, and making price recovery difficult. This playbook uncovers how to defend profitability and avoid destructive price-cutting cycles.

What you’ll learn:

• The hidden costs of price wars – Why even market leaders suffer from aggressive price cuts.
• Avoiding the price trap – Strategic positioning and value-based differentiation instead of price slashing.
• Proactive pricing tactics – How real-time insights and AI-driven pricing help maintain margins.
• Fighting smart, if necessary – Surgical moves to minimize damage if a price war is unavoidable.
• Winning without discounting – Real-world examples of companies that lead on value, not price.