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Black Friday Pricing Report 2024

Discover how retailers are preparing for Black Friday with exclusive insights from our proprietary data analysis and strategies from 30+ retail pricing professionals.
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What you will learn

This comprehensive report unveils the key trends, strategies, and tools driving success during the biggest shopping event of the year.

  • 153% revenue surge: Explore demand patterns and the impact of Black Friday on annual sales.
  • 39% profit uplift: Learn how AI-optimized pricing strategies outperform traditional approaches.
  • Data-driven insights: Compare how retailers are approaching their pricing strategies using high discounts, vouchers, and AI optimization.
  • Expert survey results: See what top retail professionals say about promotional strategies and discount expectations.

This report is designed for retail leaders, analysts, and decision-makers who seek to keep pace with Black Friday trends and shape the conversation around them.

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