Hauptner Achieves 15% Profit Uplift & 14% Revenue Uplift with AI-Driven Pricing

Learn how Hauptner increased profitability across its large, diverse assortment

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Company Overview

Nishcom AG is a specialized e-commerce group headquartered in Langenthal, Switzerland, dedicated to operating niche platforms across agriculture, equestrian sports, hunting, and fishing. Acting as the strategic operator, Nishcom manages a portfolio of brands including Hauptner, which served as the focal point for the A/B test.

Founded in 1947, Hauptner is a market-leading specialist in the Swiss agricultural sector, supplying over 50,000 SKU’s to a diverse customer base of professional farmers, foresters, and dedicated hobbyists. Following a strategic consolidation in 2025, Nishcom partnered with 7Learnings to equip Hauptner with cutting-edge technology that bridges its 75-year legacy of trusted commerce with the agility of modern dynamic pricing.

Hauptner automates pricing and boosts profitability

Challenges

Managing pricing for over 20,000 items, ranging from heavy machinery to pet supplies, required moving beyond broad category rules to precise, SKU-level logic.
A high reliance on traditional brochure campaigns and high seasonality created complex pricing dynamics that manual systems could not adapt to quickly enough to capture market potential.
Catering to both professional farmers and private hobbyists required a strategy that offered competitive rates to pros without undervaluing the brand for B2C customers.
High-demand periods, particularly those driven by print brochures, made it difficult to adjust prices dynamically to prevent stockouts of popular items while clearing slow-moving stock.

Solution

7Learnings’ machine learning models identified price elasticity drivers for every individual product, replacing rigid category rules with dynamic optimization.
The platform integrated historical performance from brochure campaigns and seasonal factors to forecast the impact of price changes before they were implemented.
Hauptner used the software to set specific profit maximization targets, ensuring the AI prioritized margin growth while respecting competitive guardrails for both customer segments.
By syncing pricing with inventory levels, the solution automatically adjusts prices to ensure optimal sell-through rates throughout the product lifecycle.

7Learnings helped achieve:

15%

profit increase

14%

revenue increase in A/B test

Conclusion

Together with 7Learnings, Nishcom transitioned Hauptner from static manual updates to a dynamic, automated pricing strategy that manages a complex assortment and customer base. This shift empowered the team to steer the business toward profit maximization, delivering a 15% profit uplift while freeing up valuable time for strategic growth. The project also established the foundation for scalable pricing automation across Nishcom’s multi-shop portfolio.

“Managing such a diverse and seasonal assortment manually was a significant bottleneck. With 7Learnings, we moved to a data driven pricing approach that improved profitability even during challenging seasons.”

Dario Andreoli

Chief Operations Officer

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