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Fashionette is a leading online retailer in the luxury fashion segment, catering to style-conscious consumers across more than 20 countries. Founded in 2008 and headquartered in Düsseldorf, the company employs around 250 people and specializes in premium accessories, shoes, and apparel. Its customer base is primarily in the DACH region (Germany, Austria, and Switzerland).
To manage its large and diverse assortment, Fashionette sought a smarter, more efficient way to handle pricing. Their existing rule-based approach and manual processes were too slow and rigid to react effectively to a fast-changing market. By partnering with 7Learnings, Fashionette automated its pricing strategy, leading to substantial profit improvements.
profit increase
pricing processes
Fashionette transformed its pricing from a manual, rule-based process to a dynamic, AI-driven system using 7Learnings. By automating price setting and leveraging predictive analytics, the company scaled pricing efficiency across its extensive catalog and achieved a remarkable +10% increase in profit. With stronger forecasting, greater agility, and reduced manual effort, Fashionette is now well-positioned to grow its leadership in luxury fashion retail.
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