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DK Company Increases Profit, Revenue & Sales by 19%, 29% & 28%

Learn how DK Company increased profit, revenue, and sales simultaneously using 7Learnings AI retail pricing software
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Company Overview

DK Company is a leading fashion and lifestyle supplier offering multiple brands for men and women. Founded in 2001 and headquartered in Denmark, the company employs approximately 2,400 people and operates in over 35 countries worldwide.

Positioned in the “value-for-money” to “luxury for less” segment, DK Company delivers accessible fashion across a diverse range of categories. In 2021, the company celebrated its 20th anniversary with a record-breaking result of DKK 612 million before tax, supported by DKK 3.9 billion in revenue, a 20% year-on-year growth rate.

As DK Company scaled its global reach and assortment, the challenge of managing seasonal demand, overstock risk, and competitive pressures intensified. To strengthen both profitability and sell-through, the company turned to 7Learnings’ AI-based pricing solution.

DK Company boosts profit, revenue, and sales by +10%

Challenges

  1. DK Company’s business is built around seasonal collections, making it critical to balance production and demand for spring/summer and autumn/winter assortments. The company needed to minimize overstock and markdowns while avoiding stockouts, all while navigating unpredictable, weather-dependent demand.
  2. Fashion cycles move fast, and preferences can change rapidly. DK Company faced the challenge of adapting pricing quickly to shifting fashion trends, ensuring that new styles sold at the right pace without creating surplus stock.
  3. Operating in a highly competitive market, DK Company contends with both fast-fashion giants and premium lifestyle brands. Standing out while maintaining profitability required a more agile and data-driven approach to pricing.
  4. With a diverse brand portfolio spanning multiple fashion segments, DK Company serves a wide audience. The challenge was to maintain differentiation across brands while appealing to customers in various markets, without eroding margins.

Solution

  • With 7Learnings’ AI-powered solution, DK Company significantly reduced the time and manual effort required for discounting. The platform enabled them to manage the entire catalog at once, making pricing decisions faster and more efficient.
  • The solution provided better tools to identify and activate slow-selling items. By adjusting prices at the right time, DK Company could clear inventory more effectively and improve cash flow.
  • Instead of holding certain styles at full price until late in the season, the AI solution allowed DK Company to strategically re-price earlier. This ensured higher sell-through and minimized leftover stock at the end of the sales period.
  • By combining automation with predictive pricing, DK Company optimized margins while increasing sales. This approach provided a stronger balance between top-line growth and bottom-line profitability in highly competitive fashion markets.

7Learnings helped achieve:

+19%

profit increase

+29%

revenue increase

+28%

sales increase

Conclusion

With 7Learnings, DK Company harnessed AI-driven pricing to predict demand more accurately, reduce overstock and markdowns, and accelerate sell-through on seasonal items. Optimized pricing delivered a stronger balance between growth and profitability, a decisive edge in the highly competitive fashion market.

Thanks to 7Learnings, we are finally on track for data-driven price automation and optimization!

Dr. Yola Engler
Director Pricing and Profit Management, Westwing
In the face of a growing and complex market, 7Learnings has helped us to significantly increase our margins while automating and streamlining our pricing process at the same time.
Jon Rogers
Vice President of Finance @ Displays2go

As an online retailer, it is very important to get your pricing right. 7Learnings did a great job in automating our pricing process while increasing profitability and sales significantly.

Oliver Roskopf
Chief Marketing Officer @ Vitafy

The solution developed by 7Learnings made price steering radically easy for our team, while increasing our profits and revenues significantly.

Timo Bethlehem
Managing Director @ meinemarkenmode.de

We benefited greatly from the pricing know-how and expertise provided by the data science team at 7Learnings. With 7Learnings’ predictive pricing solution, we achieved a fast ROI and completely automated our pricing process.

Jürgen Schuster
Founder & General Manager @ Raumschmiede
The 7Learnings solution has signifcantly increased our proftability and greatly simplifed the pricing process.
Dirk Wappler
CEO & Co-founder @ Apologistics

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