Berlin – 4 September 2025 – Sports Group Denmark (SGD), a Danish multibrand house that designs, produces, and distributes its own sportswear brands while also representing selected international market-leading brands, has chosen 7Learnings’ AI pricing software to power its pricing strategy across several marketplaces and sub-channels. With this move, SGD is set to reduce operational complexity and increase pricing efficiency.
Operating across numerous digital sales channels, SGD required a centralized pricing solution capable of handling the characteristics of each platform. By partnering with 7Learnings, they can manage all pricing activities through one intelligent tool, cutting down on manual processes and enabling smarter, faster decisions.
“With 7Learnings, we now have a unified pricing approach that adapts to the complexity of each sales channel, allowing us to implement more precise, data-driven strategies while dramatically improving our operational efficiency,” said Mette-My Filholm Kristensen, Head of E-commerce & Marketplaces, at Sports Group Denmark
The AI-driven pricing software enables SGD to implement channel-specific pricing strategies and steer towards specific business goals, such as maximizing profit, revenue, or sales. Using accurate demand forecasts, SGD can now set unique targets per marketplace, ensuring pricing actions are always timely and strategic.
Felix Hoffmann, CEO and Co-founder of 7Learnings, added: “This partnership is a clear example of how retailers can turn pricing into a strategic growth lever. With AI-powered insights, Sports Group Denmark can now act faster, price smarter, and outperform their competition.”
This collaboration marks another milestone in 7Learnings’ mission to help retailers and brands leverage predictive pricing for measurable business impact.
About Sports Group Denmark
Founded in 2012, Sports Group Denmark is one of Scandinavia’s largest multi-brand sportswear companies. It designs, produces, and distributes functional, fashionable, and affordable apparel, footwear, and accessories. With a portfolio of 30 brands and more than 2,500 customers across Europe, the company delivers high-quality collections created in Denmark and produced with innovative global partners.
About 7Learnings
7Learnings provides an AI-powered retail optimization platform for B2C companies, pioneering the overarching optimization of pricing, performance marketing, and product ordering. With 7Learnings’ machine learning algorithm, retailers and brands can predict the impact of pricing decisions, determine the optimal price for all products, and reduce manual labor by up to 80 percent. The solution has been rigorously tested in numerous A/B experiments and consistently delivers measurable performance improvements and profit increases of more than ten percent.
7Learnings was founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak. Its clients include international companies such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company.