Berlin, 7 October 2025 – 7Learnings, the leading provider of AI-powered retail optimization technology, has announced the appointment of Etienne Kokou as Director Sales. With over a decade of experience scaling enterprise SaaS sales across Europe, Kokou brings proven leadership from high-growth companies, including UserTesting, Tealium, and Trustpilot.
Kokou most recently served as Vice President of Sales Central Europe and General Manager Germany at UserTesting, where he played a key role in expanding the company’s enterprise footprint across the region. He also held responsibility as interim Vice President of Sales for Southern Europe, overseeing multi-market growth initiatives. Prior to UserTesting, Kokou led sales Teams at Tealium, where he managed the Central Europe, the Middle East & Africa regions.
At 7Learnings, Kokou will lead the company’s commercial strategy, driving growth across existing markets while accelerating expansion into new geographies, particularly North America. His appointment reflects 7Learnings’ ambition to further establish itself as Europe’s leading provider of AI-powered pricing optimization solutions.
“Etienne’s track record of building high-performing sales organizations across multiple regions makes him the ideal leader to take our commercial growth to the next level,” said Felix Hoffmann, Co-Founder and CEO of 7Learnings. “His experience at fast-scaling SaaS companies will be instrumental as we expand our reach among Europe’s top retailers and beyond.”
“I’m excited to join 7Learnings at this pivotal stage of growth,” said Kokou. “Retailers face unprecedented pressure to optimize margins while delivering value to consumers. 7Learnings’ predictive pricing platform is uniquely positioned to solve this challenge, and I look forward to helping more companies unlock their full potential.”
The appointment follows 7Learnings’ recent milestones, including its Series B funding round, the launch of its Order Optimization solution, and the signing of big name clients such as Tom Tailor and Oh Polly.
About 7Learnings
7Learnings provides an AI-powered retail optimization platform for B2C companies, pioneering the overarching optimization of pricing, performance marketing, and product ordering. With 7Learnings’ machine learning algorithm, retailers and brands can predict the impact of pricing decisions, determine the optimal price for all products, and reduce manual labor by up to 80 percent. The solution has been rigorously tested in numerous A/B experiments and consistently delivers measurable performance improvements and profit increases of more than ten percent.
7Learnings was founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak. Its clients include international companies such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company.