Berlin, 28th April 2026 – Felix Hoffmann, CEO and Co-Founder of 7Learnings, recently joined Mark Stiving on the Impact Pricing podcast to discuss how AI-driven simulations are redefining modern pricing strategies. In the episode, Felix explores the transition from “gut feeling” and reactive testing to a predictive-first model, enabling retailers to see the impact of price changes before they ever go live.

As retailers face increasing pressure to maintain margins in volatile markets, the conversation highlights a critical shift: moving away from asking “Should we change the price?” toward “What happens if we change it?”

“You shouldn’t decide based on gut feeling, you should decide based on what you predict will happen,” said Felix Hoffmann, CEO of 7Learnings. “The missing layer in most pricing strategies today is simulation. Without the ability to mathematically optimize and predict outcomes like profit, costs, and returns, companies are leaving significant value on the table.”

Topics covered during this podcast

Drawing from his experience leading pricing at Zalando, Felix provides a front-row seat into how large-scale pricing behaves in the real world. The episode covers a comprehensive range of topics for pricing professionals:

  • What Is Predictive Pricing? How to forecast the impact of price changes before making them.
  • The Right Question: Why “Should We Change Price?” is the wrong question; the real question is what happens if you change it.
  • Predictions Beyond Sales: Forecasting profit, costs, returns, and the long-term effects of pricing decisions.
  • The Limits of Testing: Why testing alone isn’t enough—you can’t test everything, so you need simulations.
  • Competitor Pricing: Moving from guessing and matching blindly to predicting actual impact.
  • External Signals: How real-world factors like weather, seasonality, and trends shape pricing.
  • B2B vs. B2C Reality: Why predictive pricing is particularly effective in high-volume environments.
  • Final Advice: Why “Predict First, Decide Second” is the missing layer in modern pricing strategy.

The full episode, “#788: How to Change Prices and Predict Them Without Guessing,” is now available on the Impact Pricing website and on Apple Podcast.

About 7Learnings

7Learnings provides an AI-powered retail optimization platform for B2C companies, pioneering the overarching optimization of pricing, performance marketing, and product ordering. With 7Learnings’ machine learning algorithm, retailers and brands can predict the impact of pricing decisions, determine the optimal price for all products, and reduce manual labor by up to 80 percent. Most clients see 15%+ profit and revenue uplift within a few weeks.

7Learnings was founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak. Its clients include international companies such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company.

About Impact Pricing 

Impact Pricing is a premier educational platform and podcast dedicated to helping companies communicate and deliver value to increase their profitability. Hosted by Dr. Mark Stiving, a renowned pricing expert and author, the podcast features interviews with industry leaders and deep dives into value-based pricing strategies.

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