Berlin & New York, 14 October 2025 – 7Learnings, the leading provider of AI-powered retail optimization technology, today announced its official incorporation in the United States, marking a significant milestone in the company’s international expansion. The incorporation was managed by Wilson Sonsini Goodrich & Rosati, a leading law firm supporting high-growth technology companies worldwide.
The move underscores 7Learnings’ growing footprint among international retailers and brands, many of which operate across Europe and North America. By establishing a US entity, 7Learnings aims to better serve its expanding client base, accelerate partnerships, and advance its mission of helping retailers make more profitable, data-driven decisions.
“Our expansion to the US reflects the growing demand for predictive pricing and AI-driven decision automation among large retail organizations,” said Felix Hoffmann, Co-Founder and CEO of 7Learnings. “With this step, we’re positioning 7Learnings closer to many of our global customers and partners, and building a foundation for our next stage of growth.”
Founded in Berlin in 2019, 7Learnings has rapidly become a leader in AI-based pricing and optimization. Its machine learning technology enables retailers to predict the business impact of pricing decisions, set optimal prices for every product, and reduce manual labor by up to 80%. The company’s clients include global brands such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company.
“Wilson Sonsini is proud to support 7Learnings in its US incorporation and expansion,” said Daniel Glazer, Partner & U.S. Expansion Group Head at Wilson Sonsini Goodrich & Rosati. “Their innovative approach to predictive pricing is transforming the way retailers think about profitability and growth.”
The expansion builds on 7Learnings’ continued success in Europe and sets the stage for further investment, customer growth, and talent acquisition in North America.
About Wilson Sonsini Goodrich & Rosati
For more than 60 years, Wilson Sonsini’s services and legal disciplines have focused on serving the principal challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has more than 1,000 attorneys and 17 offices in 16 technology, business, and regulatory markets across the United States, China, and Europe. For more information, please visit www.wsgr.com.
About 7Learnings
7Learnings provides an AI-powered retail optimization platform for B2C companies, pioneering the overarching optimization of pricing, performance marketing, and product ordering. With 7Learnings’ machine learning algorithm, retailers and brands can predict the impact of pricing decisions, determine the optimal price for all products, and reduce manual labor by up to 80 percent. The solution has been rigorously tested in numerous A/B experiments and consistently delivers measurable performance improvements and profit increases of more than ten percent.
7Learnings was founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak. Its clients include international companies such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company.