Pricing and marketing efforts often aim at the same goal—increasing customer demand to drive greater revenue and profit. Yet for most retailers, decisions in marketing and pricing strategy are made in isolation, limiting the effectiveness of both. Our Marketing Optimization Feature integrates pricing and marketing to maximize your retail performance.
The foundation of our cross-optimization feature is our forecasting technology. Our cloud-based software uses cutting-edge machine learning models to predict the impact of different marketing and price steering options on the main KPIs of the retailer. Our forecast considers various external and internal factors such as weather, seasonality, stock and traffic data.
To optimize your pricing and marketing using our software, simply set your revenue or profit target. Within a matter of minutes, our software calculates the prices and marketing steering options that will maximize your business goals. Using our platform, you can easily adjust for different business scenarios to assess the impact of different targets. It has never been easier to align your marketing and pricing strategy.
Our dashboards help you to quickly get an overview of the impact of your marketing and price steering. Simulate different strategies and see the impact on product level. Use our explain function to understand price and marketing steering recommendations.
Machine learning has changed the retail pricing landscape. With 7Learnings’ powerful machine learning-based software, you access agile, adaptive technology that will keep you in pace with your competitors.
Our intelligent software takes the guesswork out of pricing and reduces manual effort. With a few clicks, you can forecast the impact of pricing changes on business goals. It’s the most intuitive price steering method!
Our team of data scientists has vast experience in retail pricing, and understand the unique challenges and needs of the industry.
7Learnings’ technology can also optimize coupons and SEA spending, allowing for powerful cross-marketing optimization capabilities that support growth and profitability.