There are now dozens of pricing solutions on the market, which can make selecting the right one for your business a laborious task. This is especially pronounced as many vendors claim to offer AI, automation, and optimization despite their differing capabilities. Here we break down exactly what to look for and how today’s top pricing tools compare.
This guide walks you through:
- The key criteria to evaluate pricing software
- A detailed comparison between 7Learnings and other tools
- An overview of additional pricing software solutions to consider
To generate this guide, we have analyzed publicly available information, including data gathered from publicly available reviews, rankings, and testimonials.
Whether you’re upgrading from a rule-based system or investing in pricing technology for the first time, this resource will help you identify the best pricing software for your retail business and make a confident decision.
Why 7Learnings is the best pricing software choice
7Learnings is the most advanced predictive pricing software on the market today. Unlike traditional tools that rely on rigid rules and manual input, our platform uses AI to predict the impact of every price change, so you can optimize for your revenue, margin, or sales targets. Think of it like Google Maps for pricing: you set the destination, and the machine handles the route.
The impact is twofold: your team spends less time managing rules, and your pricing delivers higher profitability with greater precision.
For this reason, leading retailers across fashion, home, beauty, and grocery are shifting to predictive pricing with 7Learnings.
7Learnings vs competitors: feature comparison
7Learnings | Competitors |
|
---|---|---|
Data onboarding | Flexible with multiple APIs | Often just 1 fixed API |
Automation level | Higher (fewer manual rules needed) | Lower (many manual rules required) |
Use of competitor prices | Integrated into predictions & rules | Only used in manual rules |
Cost consideration | Includes all costs & returns | Limited to manual input |
Price elasticity modeling | Embedded in both predictions & rules | Only via manual rule setup |
Customer support | Fast response from dedicated Data Scientist | Usually slow, often non-technical |
Learning from historic sales | Automatic and continuous | Not automatic |
Goal-driven optimization | Supports revenue, profit, or sales goals | Usually not supported |
Forecasting capability | Product & day-level forecasts of cost, revenue, and sales | Typically aggregated and less granular |
Key criteria for evaluating pricing software
Here we look closer at the capabilities defining high-performing pricing software.
1. Data onboarding
A strong pricing tool must connect easily to your systems. 7Learnings supports multiple APIs to simplify and speed up implementation, while many competitors depend on a single fixed API, creating delays and inflexibility.
2. Automation level
True automation means pricing models can adapt without constant manual rule updates. 7Learnings uses machine learning to automate decisions, while many legacy tools still rely on complex rules that demand regular maintenance.
3. Utilization of competitor prices
7Learnings goes beyond monitoring; it uses competitor prices as inputs in predictive models. Most tools only allow this data to be used in static manual rules, limiting its strategic value.
4. Consideration of all costs
Real profitability includes returns, shipping, and other overhead. 7Learnings factors all costs into every pricing recommendation. Many tools only use basic, manually entered costs, resulting in less accurate margin optimization.
5. Utilization of price elasticity
7Learnings models how demand reacts to price changes, a core advantage of predictive pricing. Most other tools require you to guess or manually input elasticity values.
6. Customer support
Our customers get fast help from a dedicated data scientist. No chatbots or delays. By contrast, most competitors provide generic support teams without deep pricing expertise.
7. Learning from historic sales
7Learnings continuously learns from your historic sales data to improve pricing decisions over time. This dynamic learning capability is often missing in rule-based systems.
8. Goal-driven optimization
7Learnings lets you optimize for your business goals directly, whether that is maximizing profitability, revenue, or sell-through. Most other tools require manual tuning to get close.
9. Forecasting of cost, revenue & sales
Granular forecasting (by product and day) sets 7Learnings apart. This level of insight allows for precise planning and simulation. Competitors typically offer only high-level projections.
Other pricing software providers to consider
If you’re comparing pricing solutions, here are some of the most commonly evaluated tools in the market. Each has strengths depending on your organization’s size, pricing maturity, and integration needs. While they offer value in specific areas, most take a rules-based or hybrid approach, which limits their forecasting depth and strategic automation compared to predictive pricing platforms like 7Learnings.
Quicklizard
Quicklizard combines pricing capabilities with AI-supported decision-making. It’s often used by e-commerce retailers that need frequent price updates across multiple digital channels. The platform allows users to test different pricing strategies and analyze their outcomes. While it does incorporate some machine learning, most of its strength lies in the speed and flexibility of price execution, rather than deep forecasting or elasticity modeling. It suits teams looking for dynamic updates but may require additional tools for goal-based optimization.
Omnia Retail
Omnia Retail is a well-known solution in the e-commerce space, with a strong emphasis on competitor monitoring and rule-based pricing automation. Retailers use it to manage price updates across channels, monitor market changes, and respond with pre-set logic. It’s a good fit for companies looking to keep pricing aligned with competition, especially in fast-moving consumer categories. While it provides valuable insights and control, Omnia’s core strength lies in rule-based rather than predictive pricing.
Pricefx
Pricefx is a comprehensive and modular pricing solution aimed at enterprise businesses. It’s particularly strong in managing complex B2B and B2C pricing workflows, offering configuration capabilities that suit organizations with layered approval processes and custom pricing rules. The platform also integrates well with ERP and CRM systems. However, this flexibility can come with increased complexity and resource requirements, which may be a consideration for leaner pricing teams or fast-moving consumer businesses. Predictive and elasticity-based pricing are available but typically require custom configuration.
Competera
Competera offers a flexible pricing platform focused on rule-based logic enhanced by AI components. It’s well-regarded for helping e-commerce and omnichannel retailers automate competitive pricing and monitor market changes. The tool is especially useful for teams that want to maintain firm control over rules and pricing logic, but it is not as suitable for those seeking robust forecasting and goal-driven optimization.
Revionics (an Aptos Company)
Revionics is a long-standing pricing solution with a strong presence in grocery, discount, and mass retail sectors. It provides robust markdown optimization, promotional pricing, and competitive intelligence support. Many enterprise retailers rely on it to manage large product assortments and maintain price consistency across regions. Its legacy in rule-based pricing means it may require more manual setup or consulting to leverage advanced AI features fully. Revionics is a solid option for complex retail environments, though some teams seek newer platforms for faster onboarding and predictive capabilities.
From manual rules to decision automation
Retailers now require systems that can learn, adapt, and steer pricing proactively toward business goals. At the core of this evolution is predictive pricing, which enables retailers to move beyond static rules and toward a model where decisions are automated, data-driven, and aligned with strategy.
7Learnings is purpose-built for this future. Our platform combines machine learning, demand forecasting, and goal-based optimization to deliver automated, intelligent pricing decisions. If you’re ready to move beyond legacy systems and take a step toward full pricing automation, 7Learnings is the most advanced and proven solution to get you there.