Price optimization is the use of mathematical optimization techniques to maximize the business goal of a business by changing the price of its goods. Often, the business goal is to maximize gross profit or contribution margin.
Currently many E-commerce companies still use repricing software that just adapts prices to competitor price changes. This is typically not profit optimal as it leads to a race to the bottom with negative contribution margins.
7Learnings offers an alternative solution that maximizes prices holistically according to companies business goals with the latest Machine Learning and linear optimization methods. This typically improves the companies business goals by ~10%.