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Promotions are more successful, if the preparation follows this three step approach:
- Gather historical data of promotion and their impact on sales and profitability
- Predict alternative scenarios for the future promotions using this historical data
- Decide on one promotion scenario that best fits the goal of the promotion
Types
We currently support to create scenarios for the following promotion types:
- Voucher: e.g. 20% on all products in the shop
- Discount: e.g. up to 70% discount on selected products
- Performance Marketing: e.g. Google Shopping campaign
Settings
Expectations for promotions differ substantially from expectations outside of promotions, which is why we recommend to to run them with different rules and targets.
| Recurring Optimizations | Promotion Optimizations | |
|---|---|---|
| Scopes | All products | Selected promotional scope |
| Rules | As little rules as possible | Constrains for promotions e.g. Discount > 20% |
| Targets | More focus on profitability e.g. “Max Profit” | More focus on Revenue e.g. “Profit Weight 50%” |
| Forecast | Main/Pricing forecast with normal voucher level | Use voucher scenarios like “10% Voucher Spending” if applicable |
| Date Range | 2 week date range | specific dates of the promotion |
| Uploads | Scheduled uploads | Manual one-time upload |
Promotion Scope
To select the products that should be in a promotion, we recommend creating a specific promotion scope in the “Scope” section. We provide a large range of options to select the products for a promotion:
- Select market, channel and an entire product category
- Select market, channel and specific products using their Product ID
- Select market, channel and an entire brand
- Select market, channel and Promotion Rank < 100 to use the 100 most recommended products
- Create a custom filter by using important KPIs like Sell Through Rate, Season, Liquidation End Stock or STR Liquidation End