On June 19th, senior pricing professionals from leading retailers and technology companies gathered in Berlin for the 19th edition of the Dynamic Pricing Community (DPC). This exclusive, invite-only roundtable brought together pricing experts to exchange insights on AI, experimentation, and navigating growing pricing complexity.

We opened the doors of the 7Learnings office to host a curated roundtable. The event attracted industry pricing professionals from fashion and food delivery to energy, e-commerce, and automotive. This event provided a valuable opportunity for senior practitioners to collaborate and benchmark strategies, challenges, and opportunities with their peers.

Here we take a look at some impressions from our first in-person event of 2025.

Impressions from the event

Expert guest speakers

After spending some time with welcome snacks and networking, we went straight into our 5-minute lightning talks delivered by three exceptional speakers:

  • Maria Beiner, Product Manager Pricing at thermondo (formerly kfzteile24), offered a sharp take on Key Value Items (KVIs) and the intersection of pricing perception and retail performance.

  • Brandon Beckett, Senior Analytics Engineer at Airalo and former Flink pricing lead, gave us a look under the hood of what it takes to build scalable pricing infrastructure in the real world.

  • Laurent W. Broering, Pricing and Revenue Growth leader at DeliveryHero, closed the speaker lineup by challenging the community to think beyond traditional A/B testing and use ROI as a true north for experimentation.

Speaker sessions were structured as concise, high-impact talks to spark dialogue, with Q&A sessions following. From there, the conversation moved into open dialogue, where practitioners could compare implementation details, pitfalls, and the trade-offs behind pricing decisions.

Roundtable discussions

After the lightning talks, we transitioned into two interactive roundtable discussions. 

Roundtable 1: The grocery & food delivery reset
This session looked at the shift from growth-at-all-costs to sustainable profitability. Topics included the role of AI in operational pricing, evolving consumer expectations, and the complex trade-offs between innovation, compliance, and margin. Participants shared first-hand stories of navigating these shifts at scale.

Roundtable 2: Pricing under pressure – cross-industry insights
This cross-sector conversation brought together perspectives from energy, retail, automotive, and e-commerce. From managing inflationary pressure to rethinking product portfolios, attendees explored how to stay competitive in a high-cost, high-complexity market. Pricing as a core strategic lever emerged as a key theme during this discussion.

These roundtables are what make the DPC special. There’s no recording or outside audience, just a trusted space to share what’s working, what’s not, and where the future is headed.

What we learned

While the specifics of what was shared remain confidential for DPC members, these impressions from the event clearly show the rapid shift occurring in pricing. AI, automation, experimentation, and data quality are becoming the epicenter of how pricing leaders make decisions and drive growth.

There was also a shared understanding that effective pricing is increasingly down to perception, trust, and timing. It’s also becoming critical to build internal systems and cultures that allow for agility without losing control.

Many attendees remarked that the conversations they had during this event were unlike anything they could have at public conferences. Our community is defined by that mix of trust and practicality.

Why we built the Dynamic Pricing Community

The Dynamic Pricing Community was founded to give pricing leaders a place to speak openly, network, and discuss the challenges facing pricing teams today: internal buy-in, test design, tech constraints, and everything in between.

Since then, the DPC has grown into a tight-knit community of pricing professionals across retail, D2C, marketplaces, grocery, and beyond. Our members meet regularly online and in person, not only to learn but to contribute. Everyone has something to give, and everyone has something to learn.

If you’re responsible for pricing strategy, analytics, or tooling, the DPC might be for you.