September 15, 2020

Optimized Long-tail Pricing with Machine Learning Technology

Every retail store assortment is made up of a vast selection of products. Some are considered “hit” products and others are naturally less popular. Many retailers neglect the importance of niche items – also called long tail products – as most revenues and profits are generated with their high-sellers. This is also true for pricing departments which leaves a considerable potential for profit improvements left untouched. Additionally, dealing with long… Read More »Optimized Long-tail Pricing with Machine Learning Technology